Description
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
About the Author
Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com
Reviews
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people." (Sunday Business Post, 5th October 2003)
"...Free Gift Inside contains many of the examples of companies who have got the tease just right..." (Financial Times, 16 October 2003)
"...This book is certainly entertaining..." (Market research News, 15 October 2003)
"...He constantly pushes the boundaries of conventional thinking about marketing..."(Belfast Telegraph, 3 November 2003)
"...Brown's irreverent style makes this book a joy to read..." (Marketing Business, November 2003)
"...I really enjoyed reading Free Gift Inside, it was like a breath of fresh air..."(What's New In Marketing, 2 December 2003)
"...a book that made me laugh out loud, a book that made me think, a book that gave me hope..."(City to Cities, February/March 2004)
"... Brown puts forward some interesting theories..." (EN Magazine June 2004)
Book Information
ISBN 9781841125466
Author Stephen Brown
Format Paperback
Page Count 304
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 454g
Dimensions(mm) 237mm * 157mm * 24mm
