Thinking of buying a franchise, creating your own franchise or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems (including Domino's Pizza, Costa, SSP, Spar, TGIs, Dunkin' Donuts, SSP, Haagen Dazs, Cafe2U, Snappy Snaps, Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc), this book is THE essential contemporary guide for aspiring franchisees or ambitious franchisors. Drawing upon the extensive academic and operational experience of the authors - Chris Edger is a multiple author on service-based operational excellence and Andrew Emmerson has led the growth of some of the most successful international franchise systems in recent times - this book provides comprehensive advice on how franchisors and franchisees can avoid potential elephant traps and lays out the key success factors that enable both parties to win. Written in an informative, accessible style without abandoning any of its empirical rigour, this book is essential reading for 'newbie' franchisees and franchisors or for anybody working in franchising who wishes to drive outstanding performance.

About the Author
Professor Chris Edger PhD is a shortlisted multiple author on retail and service leadership. The founder of the Academy of Multi-Unit Leadership and described as the UK's 'leading expert on multi-site retail leadership' - Chris has appeared on/written for media outlets such as C4 News, ITV, BBC News Online, Propelinfo, Telegraph, Daily Mail, Guardian etc. Previously Chris had a successful career in industry, incorporating many senior positions in UK and internationally owned multi-site service firms. Andrew Emmerson is the owner of the Emmerson Development Company which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino's Pizza, having previously held senior executive positions leading/developing/rolling-out Millie's Cookies (UK), Upper Crust (Europe) and Dunkin' Donuts (US). Andrew is currently non-executive chairman of the Snappy Snaps chain, a non-executive at Hotcha and The Victorian Chop House Company and co-owns three Dunkin' Donuts franchises in the US. Andrew holds an LLB Hons (University of Liverpool).


Book Information
ISBN 9781909818606
Author Chris Edger
Format Paperback
Page Count 200
Imprint Libri Publishing
Publisher Libri Publishing