Is Franchising Right For You?

Why start a business from scratch when you can have a piece of the greatest expansion strategy ever conceived? Franchising is BIG and getting bigger in every sector-from restaurants and coffee chains to pet care and insurance. There is a franchise for everything and everyone.

As a potential franchise owner, you can be in charge of your own success while being supported by a known brand. Franchising gives you that ability, along with the satisfaction that comes only with building something that can last a lifetime and beyond. And, if you are successful, you eventually stop sweating the details and have the freedom to enjoy your life in a way that most around you cannot.

In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to:

• Accurately assess the risks of buying a franchise
• Determine if a franchise is a good fit for your personal goals
• Research and vet potential franchise opportunities
• Create a startup plan that meets your business goals
• Prepare your franchise for success

Why dream about owning a franchise when you can take concrete steps to make it happen today? With The Franchisee Handbook as your guide, you have the power in your hands to start your own franchise journey right now.

Pre-order and launch email campaign to opt-in list of 70k+ in addition to extended outreach to this list via monthly newsletter mentions

Ongoing promotion on iFranchise and Franchise Expo sites

Opportunity to bundle with FYB and upsell that title as well

Dedicated book landing page on iFranchise

Bonus exclusive online content updated material monthly

Special outreach email blasts to organizations hosting events for author international appearances, including Middle East Franchise Expo, International Franchise Association, World Franchise Associates

Promotional emails

Opportunity for Middle East/UAE outreach via Entrepreneur ME

Author purchase of 1k copies

Possible franchise partnership through Entrepreneur franchise team and outlets. FYI: Mark has a page in the Franchise section of the site:https://www.entrepreneur.com/business-opportunities/197860

Author speaks at about 10-15 events and is part of 10 trade shows each year including 3-4 Franchise Expo Events per year, averaging 20k attendees per event. Author will coordinate event purchases direct or through 800CEOREAD.

About the Author
Mark Siebert is the founder of iFranchise Group, a franchise consulting organization, and is an expert in evaluating a company's franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL. President and CEO of International Franchise Association


Book Information
ISBN 9781599186399
Author Mark Siebert
Format Paperback
Page Count 246
Imprint Entrepreneur Press
Publisher Entrepreneur Press