Framing effects are everywhere. An estate tax looks very different to a death tax. Gun safety seems to be one thing and gun control another. Yet, the consensus from decision theorists, finance professionals, psychologists, and economists is that frame-dependence is completely irrational. This book challenges that view. Some of the toughest decisions we face are just clashes between different frames. It is perfectly rational to value the same thing differently in two different frames, even when the decision-maker knows that these are really two sides of the same coin. Frame It Again sheds new light on the structure of moral predicaments, the nature of self-control, and the rationality of co-operation. Framing is a powerful tool for redirecting public discussions about some of the most polarizing contemporary issues, such as gun control, abortion, and climate change. Learn effective problem-solving and decision-making to get the better of difficult dilemmas.

Learn how to tackle personal dilemmas and the deadlock of political discourse by using this book's rational framing techniques.

About the Author
Jose Luis Bermudez is Professor of Philosophy and Samuel Rhea Gammon Professor of Liberal Arts at Texas A&M University. His many books include The Paradox of Self-Consciousness, Thinking without Words, and the highly successful textbook Cognitive Science, now in its third edition.

Reviews
'This is an engaging and authoritative tour through the world of frames. Whether you are interested in psychology, economics, or sociology, framing effects are indeed central to the power of human reason, rather than its undoing.' Nick Chater, Professor of Behavioural Science, Warwick Business School, and author of The Mind Is Flat
'... fascinating and well-written book Bermudez does a great job in showing us the complexities of human decision-making, and the intriguing role frames play in the process.' Annemarie Kalis, Metascience
'Bermudez's book is a welcome contribution to the important, broader task of problematizing and challenging the powerful narrative that he labels the litany of irrationality.' Fay Niker, Economics and Philosophy
'... Bermudez has written a remarkable book. We highly recommend it to everyone seeking a fresh perspective on framing and rational decision-making.' Erasmus Journal for Philosophy and Economics
'...Frame It Again is an excellent book. The argumentation is clear and to the point, confronting the reader with a compelling defense of framing effects. The examples of rational frames brought forward by the author are convincing and pervasive, ranging from games to political decisions, from mythological and literary characters to our day-to-day life.' Chiara Caporuscio, Philosophical Psychology



Book Information
ISBN 9781107192935
Author Jose Luis Bermudez
Format Hardback
Page Count 340
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 630g
Dimensions(mm) 234mm * 157mm * 23mm