From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

Explaining how and why format is a critical element of design practice, this essential guide shows students how to select the right format for a successful campaign or project regardless of medium.

About the Author
Gavin Ambrose teaches at the University of Brighton, UK. Paul Harris is a freelance journalist and author based in Colombia, SA.


Book Information
ISBN 9781474290630
Author Gavin Ambrose
Format Paperback
Page Count 208
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC
Weight(grams) 668g