Foreign Advertising in China: Becoming Global, Becoming Local by Jian Wang 9780813818283

Name: Foreign Advertising in China: Becoming Global, Becoming Local by Jian Wang 9780813818283
SKU: 9780813818283
Price: 114.97 AUD
Availability: InStock

No reviews yet Write a Review

Booksplease Price: $114.97

  Bookmarks: Included free with every order
  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

FREE UK DELIVERY: For all orders over £15!

SKU:: 9780813818283
UPC:
MPN:: 9780813818283

Available from Booksplease!

Global delivery available

Availability: Usually dispatched within 4 working days

Ask Questions

Frequently Bought Together:

Foreign Advertising in China: Becoming Global, Becoming Local by Jian Wang 9780813818283

Booksplease Price: $114.97

Total: Inc. VAT

Total: Ex. VAT

Description
Reviews

Description

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

Book Information
ISBN 9780813818283
Author Jian Wang
Format Hardback
Page Count 164
Imprint Iowa State University Press
Publisher Iowa State University Press
Weight(grams) 358g

Reviews

No reviews yet Write a Review

Related Titles

Shaping China's Global Imagination: Branding Nations at the World Expo by Jian Wang 9781137361714

RRP: $87.73

Booksplease Price: $68.00

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example...

Add to Cart

How to Localize Marxism in China Guo Jianning 9781032410579

RRP: $70.18

Booksplease Price: $63.34

This book explores frontier issues concerning the localization of Marxism in China by examining historical processes, cultural implications, and contemporary perspectives on this process of...

Add to Cart

How to Localize Marxism in China by Guo Jianning 9781032410265

RRP: $243.75

Booksplease Price: $220.25

This book explores frontier issues concerning the localization of Marxism in China by examining historical processes, cultural implications, and contemporary perspectives on this process of...

Add to Cart

Government & Market in China: A Local Perspective by Jian Zhang 9781590338834

RRP: $154.03

Booksplease Price: $128.41

This book examines the key role played by local governments in China's market-oriented economic reform process since 1978. In particular, it addresses the much debated questions of why Communist...

Add to Cart

China's Environmental Foreign Relations by Heidi Wang-Kaeding

RRP: $74.08

Booksplease Price: $66.69

Over recent decades, China has moved from being a follower towards taking on a leadership role in global environmental governance. This book discusses this important development. It examines the key...

Add to Cart

Soft Power in China: Public Diplomacy through Communication by Jian Wang 9780230108622

Booksplease Price: $178.83

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new'...

Add to Cart

Discrimination by Default: How Racism Becomes Routine by Lu-In Wang

Booksplease Price: $178.85

Much as we "select" computer settings by default-reflexively, without thinking, and sometimes without realizing there are other options-we often discriminate by default as well. And just as default...

Add to Cart

Booksplease Reviews

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom

Recently Viewed

Foreign Advertising in China: Becoming Global, Becoming Local by Jian Wang 9780813818283

Frequently Bought Together:

Description

Goodreads reviews

Reviews