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Foreign Advertising in China: Becoming Global, Becoming Local by Jian Wang 9780813818283

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Description

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

Book Information
ISBN 9780813818283
Author Jian Wang
Format Hardback
Page Count 164
Imprint Iowa State University Press
Publisher Iowa State University Press
Weight(grams) 358g

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