When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

Book Information
ISBN 9781845936396
Author Maurizio Canavari
Format Hardback
Page Count 212
Imprint CABI Publishing
Publisher CABI Publishing
Weight(grams) 661g