Description
Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.
About the Author
Awards
Winner of IACP Crystal Whisk Award (Beverage/Ref/Technical) 2011.
Book Information
ISBN 9780470080191
Author Delores Custer
Format Hardback
Page Count 416
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 1452g
Dimensions(mm) 282mm * 221mm * 28mm
About the Author
DELORES CUSTER has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestle, Haagen-Dazs (R), Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.
Awards
Winner of IACP Crystal Whisk Award (Beverage/Ref/Technical) 2011.
Book Information
ISBN 9780470080191
Author Delores Custer
Format Hardback
Page Count 416
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 1452g
Dimensions(mm) 282mm * 221mm * 28mm
