The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

About the Author
Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.


Book Information
ISBN 9780029209868
Author Robert K. Merton
Format Paperback
Page Count 200
Imprint The Free Press
Publisher Simon & Schuster
Weight(grams) 253g
Dimensions(mm) 216mm * 140mm * 15mm