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Focus Group Research by Martha Ann Carey
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Focus Group Research by Martha Ann Carey

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Description

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

About the Author
Martha Ann Carey, Jo-Ellen Asbury


Book Information
ISBN 9781611322569
Author Martha Ann Carey
Format Paperback
Page Count 118
Imprint Left Coast Press Inc
Publisher Left Coast Press Inc
Weight(grams) 181g

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