Description
Fixing Prices examines the relationship between everyday price display innovations, such as price tag devices, and wider market changes, including the introduction of price regulations about price display and item pricing. Investigating the historical development of price display, the book demonstrates the extent to which the materiality of prices contributes to the creation of different price-based valuation tactics.
Offering a historical perspective on pricing in the US retail sector, this unique book will prove invaluable to students of marketing, economic sociology, and industrial economics. It will also benefit industry professionals wanting to expand their knowledge surrounding pricing procedures.
Book Information
ISBN 9781035343027
Author Franck Cochoy
Format Paperback
Page Count 242
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd