This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy Springer Book Archives
Reviews
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy



Book Information
ISBN 9780333637821
Author Ruth A. Schmidt
Format Paperback
Page Count 320
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 610g