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Factorial Survey Experiments by Katrin Auspurg 9781452274188
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Factorial Survey Experiments by Katrin Auspurg 9781452274188

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Description

The factorial survey method is well established in the social sciences as a method of assessing respondents' beliefs about the world, judgment principles, or decision rules. Instead of single-item questions, respondents are confronted with multi-dimensional stimuli ("vignettes") that resemble real-life judgments or decision-making situations. Within these vignettes, attributes are experimentally varied in their values. This method enables the researcher to combine the advantages of experimental designs and surveys.

Book Information
ISBN 9781452274188
Author Katrin Auspurg
Format Paperback
Page Count 168
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 200g

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