What is eye tracking? Why is it important for linguistics? How can I use it in my own research project? Answering these questions and more, this book guides you through one of the most exciting and innovative research methods in the field of linguistics. Divided into three parts, the chapters first offer an historical introduction and a foundational overview to the neurology and physiology of the eye and the common measurements and tools used in eye tracking. They then provide a guide to the applications of eye tracking most pertinent to linguists (reading, the visual-world paradigm, social eye tracking, and classroom applications), followed by a step-by-step process to plan, execute, analyze and report your research project in eye tracking. The book covers topics such as reading, lexical and syntactic processing, mind wandering, second language acquisition, and AAC devices, and includes statistical tools and how to write up results. Each chapter also includes self-study questions and a range of applied case studies. Supported by a glossary of key terms, suggestions for further reading, and material to aid self-study, Eye Tracking in Linguistics is the only book you need to provide a solid foundation for your own research project.

Presents the key background, applications and practicalities you need in order to use eye-tracking in your linguistics research project

About the Author
Salvatore Attardo is Professor of Linguistics at Texas A&M University-Commerce, USA. Lucy Pickering is Professor of Applied Linguistics and Director of the Applied Linguistics Laboratory at Texas A&M University-Commerce, USA.

Reviews
The handbook is a comprehensive compilation of oculography and its linguistics applications, covering reading, social gaze, joint attention, and language learning. The text is well structured including chapter-relevant glossary study aids and offers a succinct synopsis of planning an eye-tracking study. It is an excellent addition to the eye-tracking bookshelf. -- Andrew T. Duchowski, Clemson University, USA
Salvatore Attardo and Lucy Pickering have expertly placed their vast experience and teaching knowledge into this informative book on state-of-the-art eye-tracking methods for answering linguistic and applied linguistic research questions. With both foundation and practical topics covered, including an in-depth look at social eye tracking, this book is sure to open minds and will be a must-read for linguists and applied linguists alike. -- Paula Winke, Michigan State University, USA



Book Information
ISBN 9781350117518
Author Dr Salvatore Attardo
Format Paperback
Page Count 304
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC