Description
Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Desert nomads tested their vision by distinguishing a pair of stars. But we have since created more disquieting ways to test the strength of the eyes. Reading the eye chart is an exercise in failure, since it only gets interesting when you cannot read any further. It is the opposite of interpretative reading, like one does with literature. When you have finished reading an eye chart, what exactly have you even read? From a Spanish cleric's Renaissance guide to testing vision, to a Dutch ophthalmologist's innovation in optical tech, to the witty subversion of the eye chart in advertising and popular culture, William Germano's Eye Chart lets people see the eye chart at last. Object Lessons is published in partnership with an essay series in The Atlantic.
The strange history of the eye chart: an essential diagnostic tool, template, sign, toy, and design icon.
About the Author
William Germano is Professor of English Literature at The Cooper Union for the Advancement of Science and Art, USA. His previous publications include The Tales of Hoffmann (2013) and Getting It Published: A Guide for Scholars and Anyone Else Serious about Serious Books (3rd edition, 2016). He writes a biweekly language blog for the Chronicle of Higher Education.
Reviews
Germano's style is conversational yet also deeply informative. He manages to turn font design and typography into a fascinating history about the diagnosis of vision. * Times Higher Education *
I can see people in the ocular industry finding much that's new on these pages, and as for the average reader ... they have a veritable bijou box of delights ... It's a great little read about something you wouldn't expect to find fun in the exploration of. * The Bookbag *
William Germano's Eye Chart is a surprisingly compelling and at times quite poetic examination of this now ubiquitous technological innovation ... Germano begins his exploration of the eye chart with a simple question: "What can you see?" Soon, though, the reader understands that things are more complex than simply providing a concrete response to a clear question. It's not just about identifying objects near and far. It's also about why we see, when we see, how clearly we see, and what we understand about the things we see ... If this medical innovation has ever been intimidating, or a measure of increasing failure as you slip into your final years, Germano's Eye Chart should be a graceful reminder that the art of vision has many levels. * PopMatters *
As one who has failed countless eye tests, I had no idea that my condition was metaphysical. Then I read William Germano's comprehensive and witty history of this amazing object. There it is, at the crossroads of vision and blindness, clarity and obscurity, scientific objectivity and subjectivity. Germano shows that the humble eye chart is everywhere, a central object, image, and text in the world of visual culture. His book is a feast of learning, precision, and humor. * W. J. T. Mitchell, Professor of English and Art History, University of Chicago, USA, and author of What Do Pictures Want? *
Book Information
ISBN 9781501312342
Author Professor William Germano
Format Paperback
Page Count 192
Imprint Bloomsbury Academic USA
Publisher Bloomsbury Publishing Plc
Weight(grams) 125g
The strange history of the eye chart: an essential diagnostic tool, template, sign, toy, and design icon.
About the Author
William Germano is Professor of English Literature at The Cooper Union for the Advancement of Science and Art, USA. His previous publications include The Tales of Hoffmann (2013) and Getting It Published: A Guide for Scholars and Anyone Else Serious about Serious Books (3rd edition, 2016). He writes a biweekly language blog for the Chronicle of Higher Education.
Reviews
Germano's style is conversational yet also deeply informative. He manages to turn font design and typography into a fascinating history about the diagnosis of vision. * Times Higher Education *
I can see people in the ocular industry finding much that's new on these pages, and as for the average reader ... they have a veritable bijou box of delights ... It's a great little read about something you wouldn't expect to find fun in the exploration of. * The Bookbag *
William Germano's Eye Chart is a surprisingly compelling and at times quite poetic examination of this now ubiquitous technological innovation ... Germano begins his exploration of the eye chart with a simple question: "What can you see?" Soon, though, the reader understands that things are more complex than simply providing a concrete response to a clear question. It's not just about identifying objects near and far. It's also about why we see, when we see, how clearly we see, and what we understand about the things we see ... If this medical innovation has ever been intimidating, or a measure of increasing failure as you slip into your final years, Germano's Eye Chart should be a graceful reminder that the art of vision has many levels. * PopMatters *
As one who has failed countless eye tests, I had no idea that my condition was metaphysical. Then I read William Germano's comprehensive and witty history of this amazing object. There it is, at the crossroads of vision and blindness, clarity and obscurity, scientific objectivity and subjectivity. Germano shows that the humble eye chart is everywhere, a central object, image, and text in the world of visual culture. His book is a feast of learning, precision, and humor. * W. J. T. Mitchell, Professor of English and Art History, University of Chicago, USA, and author of What Do Pictures Want? *
Book Information
ISBN 9781501312342
Author Professor William Germano
Format Paperback
Page Count 192
Imprint Bloomsbury Academic USA
Publisher Bloomsbury Publishing Plc
Weight(grams) 125g
