Description
The new edition features:
•Two brand new chapters on Frugal Innovation – doing more with less, and Social Innovation - meeting social needs
•Coverage of recent developments in green innovation with four new mini-cases covering sustainability issues such as the circular economy and community energy
•A new focus on the application of innovation
•12 new case studies including: Eco Wave Power, Brompton Folding Bicycle, Doc Martens, Evolution of the EV, Northvolt and Grameen Bank, along with many new mini-cases throughout
David Smith is Emeritus Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
Book Information
ISBN 9781526849656
Author David Smith
Format Paperback
Imprint McGraw-Hill Education (UK) Ltd
Publisher McGraw-Hill