Conquering the dating market--from an economist's point of view After more than twenty years, economist Paul Oyer found himself back on the dating scene--but what a difference a few years made. Dating was now dominated by sites like Match.com, eHarmony, and OkCupid. But Oyer had a secret weapon: economics. It turns out that dating sites are no different than the markets Oyer had spent a lifetime studying. Monster.com, eBay, and other sites where individuals come together to find a match gave Oyer startling insight into the modern dating scene. The arcane language of economics--search, signaling, adverse selection, cheap talk, statistical discrimination, thick markets, and network externalities--provides a useful guide to finding a mate. Using the ideas that are central to how markets and economics and dating work, Oyer shows how you can apply these ideas to take advantage of the economics in everyday life, all around you, all the time. For all online daters--and for anyone else swimming in the vast sea of the information economy--this book uses Oyer's own experiences, and those of millions of others, to help you navigate the key economic concepts that drive the modern age.

About the Author
Paul Oyer is the Fred H. Merrill Professor of Economics at the Stanford Graduate School of Business. A former professor at Northwestern University's Kellogg School of Management, he is Editor-in-Chief of the Journal of Labor Economics. He lives in Stanford, California, with his two children and his flat-coated retriever, Josie.

Reviews
Advance Praise for Everything I Ever Needed to Know About Economics I Learned From Online Dating: Lori Gottlieb, New York Times bestselling author, Marry Him: The Case for Settling for Mr. Good Enough-- "Economists may not be known for their romantic expertise, but Oyer explains the ins and outs of online dating with such clarity, humor, and scientific prowess that I'm guessing many marriages will result from his book. A hilarious, thought-provoking, must-read manual for anybody who wants to find The One and learn why love and the economy make for highly entertaining bedfellows." Sam Yagan, cofounder, OkCupid, and CEO, Match.com-- "I thought I knew a lot about online dating and a lot about economics, too. But after reading this book, I now know a lot more about both (and a bunch of other things, as well). The application of economic principles to something everyone has experience with--dating--will help readers figure out how to behave in any market." Alvin E. Roth, Nobel Laureate in Economic Sciences-- "'Brave and funny' is an unusual thing to say about an introduction to economic thinking, but the description fits both Paul Oyer and his book."


Awards
Commended for Axiom Business Book Awards (Economics) 2014.



Book Information
ISBN 9781422191651
Author Paul Oyer
Format Hardback
Page Count 256
Imprint Harvard Business Review Press
Publisher Harvard Business Review Press
Weight(grams) 368g