This perceptive book explores the relationship between event design and multiple visitor experiences, offering an invaluable insight into how to create and deliver unique and memorable events.

Structured around the key phases of event experience and design, this book details the changing events industry, the nature and psychology of event experiences, the importance of event design, and how these experiences can drive personal growth and reflect changing values. It looks at a wide variety of cutting-edge topics in the field of events, including digitalisation, sustainability, and inclusivity, offering a holistic approach that combines theory with practice. These important topics are explored with reference to timely international event case studies, such as the Olympic Games, Tomorrowland, and Taylor Swift's The Eras Tour.

This contemporary and accessible textbook provides essential reading for students, academics and practitioners within the fields of events management, hospitality, tourism and marketing, in order to foster a deeper understanding of meaningful event experiences.

About the Author

Krzysztof Celuch is a professor and director of the center for experience design in the meetings and tourism industry at the Faculty of Economic Sciences and Management, Nicolaus Copernicus University, Poland and a rector of the Vistula School of Hospitality. Krzysztof is an inductee in the Hall of Leaders Events Industry Council, an accredited trainer and business consultant. Privately, he is a mountain rescuer GOPR and a lover of folklore. His motto: Content + Creativity.

Reviews

"This inspiring and timely book shines a fresh light on the transformative potential of events. Drawing on decades of expertise and personal experience across global stages, Krzysztof Celuch weaves together theory, international case studies, and expert voices to reveal how events can be intentionally designed to spark connection, creativity, and meaningful change. Readers will find not only valuable insights and practical guidance, but also a renewed vision of how events can serve as powerful vehicles for experiences, personal transformation, and lasting impact. A must-read for professionals, students, and changemakers dedicated to shaping the future of the events industry."

Barbara Neuhofer, Professor, Transformative Coach, Experience Design Consultant & Trainer, AT

"This engaging and thoughtful read brings to life the world of event experience and design in a way that can only be delivered by someone with such deep personal and professional experiences in the field. This creative journey that spans many decades, offers the reader a deep dive into the transformative power of events and the experiential dimensions that span all aspects of event conception, design, and delivery. A contemporary and impactful read that will ignite the passion of readers committed to delivering transformative events and experiences of the future."

Alan Fyall, Visit Orlando Endowed Chair of Tourism Marketing, University of Central Florida, US

"A rich and detailed read, this book marries the aspirational with the theoretical and, importantly, with real life case studies. Whether you're a student still trying to figure out your place in, and contribution to, the global events industry, or you need references to make a fresh case for investment in your live events portfolio, you'll find it all here. This book also offers a detailed look at the history of the industry, plus a timely and important analysis of all the specialized worlds and influences that exist within it."

Carina Bauer, CEO IMEX, UK

"This comprehensive monograph brilliantly weaves together four interconnected perspectives: events, experiences, design, and multidimensional transformation of society. It is revealing how strategic event design can shape culture, foster meaningful connections, and drive societal change. Through in-depth research, expert insights, and compelling case studies ranging from the Olympics to Burning Man, the author demonstrates that events are not isolated occurrences. On the contrary events are becoming dynamic ecosystems where strategy, creativity, and human connection need to converge. Essential reading for event professionals, designers, and anyone seeking to understand how gatherings can be intentionally crafted to create lasting impact and meaningful transformation in our rapidly evolving world."

Wojciech Czakon, Full Professor of Strategy at the Faculty of Management and Communication of the Jagiellonian University in Krakow, PL

Book Information
ISBN 9781041070788
Author Krzysztof Celuch
Format Paperback
Page Count 476
Imprint Routledge
Publisher Taylor & Francis Ltd