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Ethnic Cultures of the World: A Statistical Reference by Philip M. Parker 9780313297670
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Ethnic Cultures of the World: A Statistical Reference by Philip M. Parker 9780313297670

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Description

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 120,000 statistics are provided for over 400 ethnic groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Book Information
ISBN 9780313297670
Author Philip M. Parker
Format Hardback
Page Count 424
Imprint Greenwood Press
Publisher ABC-CLIO

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