Description
Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural cache. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports."
Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
How the Worldwide Leader turned X's and O's into billions of $$$
About the Author
Travis Vogan is assistant professor of Journalism and Mass Communication and American Studies at the University of Iowa. He is the author of Keepers of the Flame: NFL Films and the Rise of Sports Media.
Reviews
"Vogan's research provides him with ample fodder to engross readers with stories and insights into the world behind their notable shows. . . . Sports fans will enjoy this well-researched and fascinating look at how ESPN has impacted both television and the viewing habits of millions of watchers."--Library Journal
"Represents a genuinely original and overdue assessment of perhaps the most significant entity in sports media since the penny press. An exceptional trove of interviews, archival information, and industrial and aesthetic analysis." --Victoria E. Johnson, author of Heartland TV: Prime Time Television and the Struggle for U.S. Identity
"This smart, lively examination of ESPN's place in American culture and how it continues to consciously work its way in is a trove of research, insight, and fascinating stories."--Robert Lipsyte, New York Times columnist and author of An Accidental Sportswriter
"This is to date the most thoroughly researched and well-argued analysis of ESPN."--Aaron Baker, author of Contesting Identities: Sports in American Film
"This well-researched book is a gold mine of information about the origin and philosophy of ESPN. Highly recommended."--Choice
"In this fascinating history, journalism professor Vogan imbues the network's nascent struggles with a sense of adventure. . . . Sports fans, especially those of the couch-potato variety, will find this account of the life of a TV network as enjoyable as most star biographies."--Booklist
Book Information
ISBN 9780252081224
Author Travis Vogan
Format Paperback
Page Count 256
Imprint University of Illinois Press
Publisher University of Illinois Press
Weight(grams) 399g
Dimensions(mm) 229mm * 152mm * 18mm
