'No need to count calories, go hungry or diet ever again' The Times

This revolutionary book reveals:

• Ten reasons why eating a low-fat, calorie controlled diet makes sustained weight loss virtually impossible.
• Why the less hungry you are, the more weight you'll lose.
• How different types of calories have different fattening potential.
• Why weight is not just about calories, but the impact our diet has on key hormones including insulin and leptin.
• Why you should ignore foods labelled 'low fat' or 'light'.
• Why aerobic exercise has little impact on weight, and the type of exercise that does.
• The simple and mental tricks to ensure permanent success.

About the Author

Dr John Briffa is a practising doctor and award-winning health writer who has contributed to a wide variety of newspaper and magazines both in the UK and abroad. He was formerly the natural health columnist for the Daily Mail, and has been the Observer's nutritionist since 2002. He is the author of several books on the subject of health, nutrition and natural health including Ultimate Health, Natural Health for Kids, The True You Diet and Waist Disposal and writes a well-trafficked blog at drbriffa.com. He works in private practice in London.

Reviews

'Briffa's tips will leave you trim, toned and pleasantly hunger-free' Woman

'I was really impressed, mainly because the weight loss was so quick' Woman and Home

'Builds a sustainable relationships with food that will bring long-term weight loss without excessive hunger, calorie control or hunger' Saga

'I lost 6lbs in two weeks, despite eating a lot more than usual. I'm hooked' Cosmopolitan

Book Information
ISBN 9780007447763
Author Dr. John Briffa
Format Paperback
Page Count 320
Imprint Fourth Estate Ltd
Publisher HarperCollins Publishers
Weight(grams) 230g
Dimensions(mm) 198mm * 129mm * 19mm