Guides aspiring entrepreneurs through the process of starting a new venture in today's economy

Entrepreneurship is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused "hands-on" learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity evaluation, business model development, team building, marketing, financial forecasting, legal and tax considerations, and much more.

Now in its sixth edition, Entrepreneurship is thoroughly updated to reflect today's business environment. Entirely new material on Artificial Intelligence (AI) and digital marketing is accompanied by new examples and case studies of entrepreneurs facing issues in the real world. Throughout this edition, the authors provide timely insights on engaging with new ventures as investors, bankers, accountants, lawyers, vendors, customers, and employees.

Delving into the real-world trials and tribulations of entrepreneurs in the US and around the world, Entrepreneurship, Sixth Edition, remains the go-to textbook for upper-level undergraduate business, management, and entrepreneurship majors, MBA students, early-career business professionals, and general readers wanting to understand what it takes to create a new venture in the modern business landscape.

About the Author

Andrew Zacharakis is The John H. Muller, Jr. Chair in Entrepreneurship at Babson College, Wellesley, MA. He is the Director of the Babson College Entrepreneurship Research Conference and past president of the Entrepreneurship Division of the Academy of Management. His writings and research focus on two major areas of entrepreneurship: the venture capital decision-making process, and entrepreneurial growth strategies. His research has been published in numerous academic journals, including the Journal of Business Venturing. Professor Zacharakis' interviews have been featured in newspapers, including The Wall Street Journal, USA Today, and The Boston Globe. He has also appeared on television in the Bloomberg Small Business Report, and radio on NPR Morning Edition. Prior to his work at Babson, he held investment banking/venture capital positions with The Cambridge Companies, a Los Angeles firm that invested in retail concepts and movie partnerships. Today, Zacharakis is an active angel investor in seed stage deals. He also previously held positions at IBM and Leisure Technologies. Zacharakis received a B.S. (finance/marketing), University of Colorado; an MBA (finance/international business), Indiana University; and a Ph.D. (strategy and entrepreneurship/cognitive psychology), University of Colorado. Zacharakis is a consultant to entrepreneurs and small business start-ups and ventures.

Andrew Corbett is the Paul T. Babson Chair of Entrepreneurship and serves as Chair of the Entrepreneurship Division. He is an editor for the Journal of Business Venturing, and co-editor of the Advances in Entrepreneurship, Firm Emergence, and Growth book series. Professor Corbett also holds an appointment as a Visiting Professor of Entrepreneurship at Nord University Business School in Bodo, Norway. Professor Corbett's primary areas of emphasis are corporate entrepreneurship, entrepreneurial learning and cognition, and entrepreneurship education. More specifically, his research examines behavioral aspects of the entrepreneurial process and the role of individuals within strategic renewal and innovations efforts within organizations. Professor Corbett has been recognized for his excellence in teaching on both the undergraduate and graduate level on numerous occasions. Nationally, he has also been awarded the McGraw-Hill Innovation in Entrepreneurship Pedagogy Award by the Academy of Management. He has also received the Dean's Award for Teaching Excellence in executive education. Before coming to Babson, Professor Corbett was MBA Director, Associate Professor, and Faculty Director of the Severino Center for Technological Entrepreneurship at the Lally School of Management & Technology at Rensselaer Polytechnic Institute. He has also taught at the University of Colorado and Bentley University. Prior to working in academia he spent over a decade in marketing, sales, and strategic management positions within the media and publishing industries.

William D. Bygrave is an entrepreneurship professor emeritus at Babson College. Bygrave was director of The Center for Entrepreneurial Studies at Babson College from 1993 to 1999. He spent the 1992-1993 academic year at INSEAD where he introduced an MBA course in Entrepreneurial Finance and led a pan-European team from eight nations that studied entrepreneurs' harvesting their companies. An outcome of that research was the initiative that led to the founding of EASDAQ (the European equivalent of NASDAQ). In 1997, he and Michael Hay at the London Business School started the Global Entrepreneurship Monitor (GEM), which examines the entrepreneurial competitiveness of nations. GEM now comprises more than 60 nations and 90 percent of the global GDP. attitudes toward realizing value and Bygrave has founded a venture-capital-backed high-tech company, managed a division of a NYSE-listed high-tech company, co-founded a pharmaceutical database company, and was a member of the investment committee of a venture capital firm. He was the 1997 winner of the Ernst & Young Entrepreneur of the Year award in the supporter category for New England, and one of three finalists nationwide. He has written more than 50 papers on venture capital, entrepreneurship, nuclear physics, hospital pharmaceuticals, and philosophy of science, among others. He has served on the review boards of the three leading entrepreneurship journals. Translations of his books have been published in Chinese, Japanese, Spanish, and Bahasa Indonesia.

Book Information
ISBN 9781394262809
Author Andrew Zacharakis
Format Paperback
Page Count 496
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc