At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. But what separates campaigns that win from those that don't?

This book shows how to combine old-school people power with new digital tools and data to win campaigns today. It explores the traditions and practices of organizing and how to marry these with digital communication tools to scale up campaigns and win. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice.

At a time of growing concern about what the future holds, this book is an indispensable guide not only for seasoned campaigners but also for those just getting started, who want to apply the principles and practices of engagement organizing to their own campaigns for change.

About the Author
Matt Price has twenty years of experience working on campaigns of all kinds in both Canada and the United States. He has served with grassroots groups with no money and large organizations with multi-million dollar budgets. He was Campaigns Director with Environmental Defence Canada and has served as an advisor to philanthropic foundations like the New Venture Fund. He has written on the subjects of campaigns and organizing in outlets like iPolitics and The Huffington Post. He lives on Vancouver Island, BC.

Reviews
This is an excellent book for anyone who loves bringing people together for a common cause, not only because of its smart and strategic insights, but because of the integrity of its practices. Rather than a win-at-all-costs approach, Price reminds organizers of the irreplaceable importance of human connections and the consistent practice of values underlying any given social movement. While the proliferation of data offers a breadth of engagement previously unknown, Engagement Organizing reminds us of the depth that can only be achieved through a return to the interpersonal relationships of community organizing. -- Natalie Appleyard * Catalyst *

... Engagement Organizing is a relevant and useful resource. It is an accessible mix of theory and practice... [and] provides practical examples of what it means to synchronize an organization's systems and share power with community.

-- Jillian Witt, community engagement consultant * The Philanthropist *
If you're involved in making change or building community - from a political party to a school parent advisory committee - you should read the book. -- Paul Willcocks * TheTyee.ca *



Book Information
ISBN 9780774890168
Author Matt Price
Format Paperback
Page Count 200
Imprint University of British Columbia Press
Publisher University of British Columbia Press
Weight(grams) 300g