Description
Embedded Analytics is one of the hottest trends in business intelligence right now. It's being used in multiple ways to improve decision making, provide faster insights, gain competitive advantages and grow revenue. Over the last 10 years, data analytics and data visualization have become essential components of an enterprise information strategy. Nevertheless, despite this recognition, the adoption of data analytics has remained remarkably static - perhaps reaching no more than thirty percent of potential users. This book explores the most important techniques for taking that adoption further: embedding analytics into the workflow of our everyday operations.
About the Author
Donald Farmer is the Principal of TreeHive Strategy, a strategic advisory practice specializing in data, analytics and innovation strategy. His background is very diverse, with over 30 years of deeply practical experience in industries ranging from fish-farming to archaeology to advanced manufacturing. He has worked in award-winning startups in the UK and Iceland, and spent 15 years at Microsoft and at Qlik leading teams designing and developing new enterprise capabilities in data integration, data mining, self-service analytics and visualization. Donald Farmer is an advisor to investors, venture funds, incubators and startups around the world. He mentors executives and speaks globally at events and private workshops. Jim Horbury is the Solutions Practice Director at InterWorks, currently living and working in Hampshire, UK. Having spent almost two decades working in technical and creative direction roles in advertising, Jim was an early proponent of data-driven response measurement and drove the development of ad-tech reporting solutions for some of the UK's largest travel and tourism organizations. After a move into telecoms, big data and machine learning, it was a natural step to put his accumulated knowledge into action as a consultant. Jim now leads a global team of solution architects working with some of the world's best-known brands, designing and leading the development of innovative and scalable analytics solutions.
Book Information
ISBN 9781098120931
Author Donald Farmer
Format Paperback
Page Count 200
Imprint O'Reilly Media
Publisher O'Reilly Media
About the Author
Donald Farmer is the Principal of TreeHive Strategy, a strategic advisory practice specializing in data, analytics and innovation strategy. His background is very diverse, with over 30 years of deeply practical experience in industries ranging from fish-farming to archaeology to advanced manufacturing. He has worked in award-winning startups in the UK and Iceland, and spent 15 years at Microsoft and at Qlik leading teams designing and developing new enterprise capabilities in data integration, data mining, self-service analytics and visualization. Donald Farmer is an advisor to investors, venture funds, incubators and startups around the world. He mentors executives and speaks globally at events and private workshops. Jim Horbury is the Solutions Practice Director at InterWorks, currently living and working in Hampshire, UK. Having spent almost two decades working in technical and creative direction roles in advertising, Jim was an early proponent of data-driven response measurement and drove the development of ad-tech reporting solutions for some of the UK's largest travel and tourism organizations. After a move into telecoms, big data and machine learning, it was a natural step to put his accumulated knowledge into action as a consultant. Jim now leads a global team of solution architects working with some of the world's best-known brands, designing and leading the development of innovative and scalable analytics solutions.
Book Information
ISBN 9781098120931
Author Donald Farmer
Format Paperback
Page Count 200
Imprint O'Reilly Media
Publisher O'Reilly Media
