Description
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia
Book Information
ISBN 9780273684763
Author John O'Connor
Format Paperback
Page Count 456
Imprint Financial Times Prentice Hall
Publisher Pearson Education Limited
Weight(grams) 859g
Dimensions(mm) 245mm * 190mm * 25mm
"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia
Book Information
ISBN 9780273684763
Author John O'Connor
Format Paperback
Page Count 456
Imprint Financial Times Prentice Hall
Publisher Pearson Education Limited
Weight(grams) 859g
Dimensions(mm) 245mm * 190mm * 25mm
