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Electronic Commerce 2012 Global Edition by Efraim Turban
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Electronic Commerce 2012 Global Edition by Efraim Turban

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Description

For undergraduate and graduate electronic commerce courses.

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.



Book Information
ISBN 9780273761341
Author Efraim Turban
Format Paperback
Page Count 792
Imprint Pearson Education Limited
Publisher Pearson Education Limited
Weight(grams) 1618g
Dimensions(mm) 275mm * 215mm * 30mm

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