The bestselling author of The Drunkard's Walk unlocks the secrets of flexible thinking

What do Pokemon Go and Mary Shelley's Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.

By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.

From the best-selling author of The Drunkard's Walk, an empowering book on how elastic thinking helps us thrive.

About the Author

Leonard Mlodinow is the bestselling author of The Drunkard's Walk (New York Times Notable Book), Subliminal (winner of the PEN / E. O. Wilson Award), The Upright Thinkers and, with Stephen Hawking, The Grand Design. Trained as a physicist, he has had a very elastic career, writing for television series such as Star Trek: The Next Generation and working in the gaming industry before becoming a full time writer while continuing to publish physics papers as a hobby.

Reviews
Elegant and interesting. . . packed with insights, puzzles and philosophical interludes -- Steven Poole * Guardian *
Timely and engrossing. . . a fascinating exploration of how the human mind deals with change -- Charles Duhigg, author of The Power of Habit
A book of sparkling intelligence, written with humour and grace -- Mark Williams, author of Mindfulness, Emeritus Professor of Clinical Psychology, University of Oxford
Leonard Mlodinow never fails to make science both accessible and entertaining -- Stephen Hawking
A fascinating, useful look into how the brain works. Perfect for neophiliacs and everyone else who's dealing with a changing world -- Seth Godin, author of Tribes
Leonard Mlodinow will make you smarter -- Seth MacFarlane, creator of Family Guy
In this wise and persuasive book, Leonard Mlodinow calls for a change in the very way we think. Using a deft mix of science and storytelling, he shows the limits of linear thinking and the promise of 'bottom up' thinking that embraces ambiguity -- Daniel H. Pink, author of When
A manifesto for intellectual flexibility. . . If we are to thrive in this new world, argues bestselling science writer Leonard Mlodinow, we're going to need less linear, logical, analytic reasoning and more creative "elastic thinking" -- Julian Baggini * Financial Times *
'Stretchy' brains are best. . . Mlodinow's core message is well worth hearing -- Hugo Rifkind * The Times *



Book Information
ISBN 9780141987392
Author Leonard Mlodinow
Format Paperback
Page Count 272
Imprint Penguin Books Ltd
Publisher Penguin Books Ltd
Weight(grams) 202g
Dimensions(mm) 198mm * 129mm * 15mm