While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region's "coming of age"? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Davila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogota, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.

About the Author
Arlene Davila is Professor of Anthropology and Social and Cultural Analysis at New York University. She is the author of numerous books, including Barrio Dreams (UC Press, 2004) and Latinos Inc. (UC Press, 2001, 2012).

Reviews
"Overall, Davila treats the mall as a microcosm of wider changes in governance, economics and social relations... nuanced." Environment and Urbanization



Book Information
ISBN 9780520286856
Author Arlene Davila
Format Paperback
Page Count 248
Imprint University of California Press
Publisher University of California Press
Dimensions(mm) 229mm * 152mm * 15mm