the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.

About the Author
Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.


Book Information
ISBN 9783834927682
Author Adele J. Huber
Format Paperback
Page Count 131
Imprint Gabler
Publisher Gabler