Social Media

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice...

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice...

Discover how the internet's next evolution is reshaping the world of business. The first of two volumes, Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies explores the groundbreaking technologies that define Web 3...

Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. ...

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection. In Social First Brands, expert Tom...

The first and most trustworthy guide to the hot new social media platform Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on...

Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. ...

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection. In Social First Brands, expert Tom...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637427460Author Milan FranklFormat PaperbackPage Count 250Imprint Business Expert PressPublisher Business Expert Press

The use of data science and urban analytics has become a defining feature of smart cities. This timely book is a clear guide to the use of social media data for urban analytics.The book presents the foundations of urban analytics with social media data,...