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Economics of Strategy by David Besanko 9781119378761
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Economics of Strategy by David Besanko 9781119378761

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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Book Information
ISBN 9781119378761
Author David Besanko
Format Paperback
Page Count 544
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 964g
Dimensions(mm) 254mm * 203mm * 20mm

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