Description
About the Author
Dr. Nicola Searle is an economist at Goldsmiths, University of London. Martin Brassell is co-founder and Chief Executive of Inngot.
Reviews
Dr. Searle and Mr. Brassell have taken their sweeping subject matter and transformed it into a readable, accessible tour of applicable theories, valuation strategies, and economic motivations that can inform and guide IP practitioners and economists alike. * Alfred C. Frawley (The Trademark Reporter, Vol.106) *
Economic Approaches to Intellectual Property, a new book by Nicola Searle and Martin Brassell, deserves a spot of serious attention ... Unsurprisingly, since both its authors are skilled communicators, the book is an enjoyable read. Equal treatment for rights other than patents, short paragraphs, helpful footnotes and a refreshingly up-to-date bibliography enhance the serious reader's experience. * Aistemos *
Unlike many texts on the economics of IP, it assumes no prior knowledge of economics and begins with an introduction to economics which explains the basic principles ... The book not only provides a good introduction to the subject, but also is impressive in the breadth of its coverage. * Richard Arnold, The IPKat. *
Book Information
ISBN 9780198736264
Author Nicola Searle
Format Paperback
Page Count 300
Imprint Oxford University Press
Publisher Oxford University Press
Weight(grams) 452g
Dimensions(mm) 235mm * 160mm * 16mm