Enjoy your favourite foods without guilt while losing weight, getting stronger, and improving your health.

Some "experts" say, don't eat carbs because insulin makes you fat, others say, don't eat fat because fat makes you fat. Some say, don't eat protein because protein makes you fat., and others even say you shouldn't eat fruit because sugar makes you fat. So the logical conclusion would be not to eat anything at all . . . except for the other "experts" who say that makes you fat because, "starvation mode."

Who should you believe? Who is right? Who is an ignoramus? And who is just trying to make a quick buck? We understand it's confusing and difficult to know who to trust, but by the end of this book you'll realise you don't need to eliminate anything from your diet. You can enjoy all your favourite foods (in moderation) while losing fat and achieving your goals.

The issue is the "in moderation" bit. That's not a fun or sexy sell. And most people are far less likely to spend their money on "moderation" when a half-naked Instagram influencer is advertising, "Lose 50 pounds in 24 hours !" That said, considering you've got this book in your hands, we're going to assume you're tired of the lies and deception in fitness marketing and are ready to understand the truth.

So, let's dive in.

About the Author
Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry's leading experts in strength training, nutrition, and behavioural psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health, and Men's Fitness.

Reviews

"I was amazed by how well their program worked for me. By the end of our time together I was able to deadlift 315 pounds after never picking up a barbell in my life. I've maintained my goal weight. I can open a refrigerator, or a restaurant menu, and eat without guilt-even with it's something 'unhealthy.' I can keep up with my kids without feeling like an old man. I can lift a heavy bag from an overhead compartment without worrying about what it will do to my back. I am proof that their approach works even on someone who never felt like a natural in the gym." Gary Vaynerchuk

Book Information
ISBN 9780008543044
Author Jordan Syatt
Format Paperback
Page Count 240
Imprint Thorsons
Publisher HarperCollins Publishers
Weight(grams) 240g
Dimensions(mm) 216mm * 135mm * 20mm