Description
Gibbons brings together some of the most famous names in business today. He takes us on a whirlwind tour of the careers, lives and crazy decisions of nutters - from Walt Disney and Michael Dell to Luciano Benetton and Anita Roddick. All of them made decisions that seemed odd, crazy or downright weird. But they worked. Gibbons, a distinguished madman himself, keeps you hooked with his humour and wit, but never straying from the point of it all. That we can learn from these mavericks. That we can put a little madness into our daily grind. Heck yeh. Steal their ideas! Why should they be famous and not you?
Dream Merchants and Howboys may just be the most unconventional business book ever written and firmly cements Gibbons' reputation as the P.J. O'Rourke of business.
About the Author
BARRY J GIBBONS retired from big company life in 1994 after five successful years as Chairman/CEO of Burger King Corporation. Having retired from big business (his choice) he is now a successful author, speaker, consultant and entrepreneur on both sides of the Atlantic. He is the author of If You Want To Make God Really Laugh Show Him Your Business Plan, and Chronicles from the Planet Business. His business interests include being co-founder of Y Arriba (a latin themed restaurant that opened in Disneyland early 2001) and a gourmet coffee business in the US and the UK.
Book Information
ISBN 9781841124650
Author Barry J. Gibbons
Format Paperback
Page Count 264
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 284g
Dimensions(mm) 200mm * 130mm * 20mm