It's not how much time we spend on design that impacts product and service success: it's whether that time has been spent on solving the right problems. The field of design, with a greater focus on User Centered Design, steadily acquires a central position on the work of product design teams. From large corporate environments to startups, multidisciplinary teams of developers, designers, project managers, product owners need to find ways to understand each others' needs, overcome obstacles, communicate efficiently and perform, creating products that satisfy their users' needs. In an era where the main differentiating factor between products are the teams that created them, George Kalmpourtzis' Don't Force It, Solve It!: How To Design Meaningful and Efficient Design Processes is the perfect roadmap for navigating the twisting paths of project management and user centered design. Filled with colorful images and helpful hints, Kalmpourtzis guides the reader on how to effectively communicate, overcome problems, establish design processes and produce exceptional products. Key Features: This book aims at helping software teams work more efficiently by setting up their own design processes In a world where being able to satisfy users' needs becomes a crucial element for products' existence, this book helps organizations understand design processes, allowing them efficiently deliver experiences that address the real problems of their audiences. This book offers a combination of theory and practice that will help its readers understand how to design efficient processes and apply this knowledge in their own work. A large volume of insights in the form of colorful images and doodles. Author Bio: George Kalmpourtzis is an award-winning User Experience & Learning Experience Consultant and Game Designer. Finding himself between the fields of educational technology, design and game studies, he has been founder, C-level stakeholder, director and board member of several design studios, start-ups and consulting agencies. George has worked on a diverse portfolio of projects and contexts, spanning from highly complex dashboards to video games and from XR interfaces to mobile apps. He is currently helping design, learning & development and product teams around the globe set-up efficient and fun creative processes and bring user-centered creative problem solving in the heart of design. George also holds bachelor's degrees in both education and engineering, a master's degree in information systems and a PhD in design pedagogy. He has created, taught courses and given lectures in academic institutions all over the world. Recommendations: Knowing various frameworks and methodologies is crucial, especially if a team has to deal with various design challenges. This book takes you one step further by transforming individuals or teams into adaptable problem-solving powerhouses. George Ketsiakidis, Design Researcher, Shanghai Jiao Tong University George is a master of design process thinking, and it comes out in every word of his writing. In 'Don't force it, Solve it!' he speaks from his years of hands-on experience, providing tangible steps and methodologies designed to activate creative teams. Ryan Gerber, Founder, Quest Labs

Book Information
ISBN 9780367505653
Author George Kalmpourtzis
Format Paperback
Page Count 208
Imprint CRC Press
Publisher Taylor & Francis Ltd