'An addictive, glorious romp' Clare Pooley

'READ IMMEDIATELY' Claudia Winkleman

'Lifts the lid on the mad world of fashion' Anya Hindmarch

'Hilarious. The season's must have' Minnie Driver

***

The world of fashion is supposed to be glamorous . . . isn't it?

Meet Frankie Marks: the world's least likely fashion PR. She got the job by fluke, she doesn't know the first thing about designers, she's always hungry, and she struggles to think before she speaks. When Frankie crash-lands in the prestigious GGC agency, her friends and family can't believe it - least of all her long-term (and long-suffering) boyfriend, James.

Frankie quickly realises she needs to use everything she's got to survive life behind the scenes of this glamorous and chaotic industry - with its eccentric characters, towering expectations, and ridiculous requests. But first, she needs to learn the difference between velour and velvet . . .

As the pressure builds and Frankie's personal life begins to take the hit, she starts to wonder if she'll ever manage to escape the strange world of fashion unscathed. And, quite frankly, does she even want to?

***

Readers love DON'T BELIEVE THE HYPE!

'Deliciously addictive' Reader Review

'Hilarious' Reader Review

'Laugh-out-loud funny' Reader Review

'Extremely entertaining' Reader Review

'Juicy' Reader Review

About the Author
Natalie Lewis is an expert with over thirty years' experience working in fashion PR with the biggest names in the business including Net-a-Porter, Jimmy Choo, Matches, Diane von Furstenburg and Anya Hindmarch. After selling her agency in 2007, Natalie consulted on a freelance basis with a range of high-profile clients including Bella Freud, Robbie Williams, Victoria Beckham and Claudia Schiffer. In June 2020, Natalie took a sabbatical from the fashion world to write Don't Believe the Hype.

Reviews
Natalie Lewis's debut novel is an addictive, glorious romp through the world of fashion PR. Reading Don't Believe the Hype feels like spending time with your funniest, most gossipy, best dressed friend * Clare Pooley *
READ IMMEDIATELY * Claudia Winkleman *
This book lifts the lid on the mad world of fashion * Anya Hindmarch *
This book is hilarious. The season's must have * Minnie Driver *
A brilliant fictionalised account of the industry . . . Perfect for fans of The Devil Wears Prada * MyWeekly *
A romp of a novel that's just so much fun, I absolutely adored this behind-the-scenes glimpse into the messy world of fashion PR * Laura Jane Williams *
A fictional behind-the-scenes look at the absurdities of the fashion industry, written by a PR with more than 30 years' experience * The Bookseller *
A hilarious dive into the fascinating world of fashion PR, with copious amounts of glamour, demanding clients, and lots of twists. I was swept up in Frankie's world and didn't want it to end! * Heather Darwent *
Fans of The Devil Wears Prada will love this * Prima *
I literally gobbled this book up in one sitting. Great fun * Bishop's Stortford Independent *
A fun glimpse into the fabulous word of fashion * MyWeekly *
This brilliant book by Natalie Lewis, who worked for 30 years in the industry, offers an unrivalled behind-the-scenes look at fashion PR * Hello! *
Fans of THE DEVIL WEARS PRADA and CALL MY AGENT will love this one! * Shemazing *
The most exciting novel published in 2023 -- Ed Vaizey * Times Radio *
So very charming . . . A perfect early summer read. It is a journey not only of the ups and downs of fashion PR, but of self-discovery, of growing up and finding paths you never could have expected, developing and keeping an open mind at every sequinned and studded obstacle * The National, Scotland *



Book Information
ISBN 9781399705783
Author Natalie Lewis
Format Paperback
Page Count 352
Imprint Hodder Paperback
Publisher Hodder & Stoughton
Weight(grams) 250g
Dimensions(mm) 196mm * 128mm * 30mm