Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.

This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.

Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.

This book is not just about information...it's all about transformation!

About the Author
Amit Prabhu has over a decade of global business management, strategy, and consulting experience. He holds a master's degree in telecommunications and networking from University of Pennsylvania. Besides being a debut author, he is also a business trainer, speaker, faculty, filmmaker, entrepreneur, and a swimming coach. Explorer and teacher are the two words that describe him. He lives in Stockholm, Sweden with his wife and a son.

Reviews
This book is an invaluable resource for organizations at any stage of their digital transformation. Amit, a seasoned expert, presents a comprehensive framework that serves as a roadmap to develop and execute a successful digital strategy. What sets this book apart is its emphasis on practicality, providing readers with actionable insights, best practice examples, and valuable lessons learned from real-world case studies." - Malcolm Azzopardi, Head of VisionLab & Strategic Narratives, Ericsson



Book Information
ISBN 9781637425657
Author Amit Prabhu
Format Paperback
Page Count 242
Imprint Business Expert Press
Publisher Business Expert Press
Weight(grams) 272g