Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising by Luttrell 9780190925390

Name: Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising by Luttrell 9780190925390
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Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

Book Information
ISBN 9780190925390
Author Luttrell
Format Paperback
Page Count 272
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 480g

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