Description
- Up-to-date examination of innovative companies and strategies throughout digital media industries
- Ideal for enabling any course on media business (including media management, media industries, and business management) to critically examine recent and recognizable cases of innovation and disruption
- New and expanded sections focus on topics such as social media, artificial intelligence, smart cities, and personalized media
Book Information
ISBN 9781032278469
Author Richard A. Gershon
Format Paperback
Page Count 284
Imprint Routledge
Publisher Taylor & Francis Ltd