Description
Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet - you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:
Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses - don't miss the trick!
About the Author
Jon Smith is the author of eleven books, four of which are related to internet marketing. Get into bed with Google, Adwords that work, Web sites that work and Dominate your market with Twitter have sold into a number of countries and have been translated into Danish, Russian and Thai among others. Part of the launch team of Amazon Europe, Jon went on to serve as Managing Director of Nth Degree Ltd, Inpress Ltd, Logo Warehouse Ltd and Espressio Ltd. Jon received his B.A. (Hons.) in American Studies from the University of Reading and the University of Texas at Austin. He is currently studying (part-time) for a Masters in Screenwriting at Bournemouth University.
Book Information
ISBN 9781840788631
Author Jon Smith
Format Paperback
Page Count 288
Imprint In Easy Steps Limited
Publisher In Easy Steps Limited
Dimensions(mm) 227mm * 186mm * 15mm
