Digital Luxury: Transforming Brands and Consumer Experiences by Wided Batat 9781526458940

Name: Digital Luxury: Transforming Brands and Consumer Experiences by Wided Batat 9781526458940
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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Book Information
ISBN 9781526458940
Author Wided Batat
Format Paperback
Page Count 280
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 500g

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