A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

A comprehensive guide to understanding the theory and practice of digital entrepreneurship.

About the Author
Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Universita Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Universita e della Ricerca Scientifica e Tecnologica).


Book Information
ISBN 9781108969857
Author Vincenzo Morabito
Format Paperback
Page Count 260
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 390g
Dimensions(mm) 229mm * 152mm * 15mm