Description
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/
About the Author
Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.
Reviews
"At last, a textbook we can use to teach our students digital entrepreneurship!" -Clyde Eirikur Hull, Professor, Rochester Institute of Technology, USA
Book Information
ISBN 9781138583696
Author Jonathan Allen
Format Paperback
Page Count 250
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 400g
