A major new urban history of the design and development of postwar San Francisco Designing San Francisco is the untold story of the formative postwar decades when U.S. cities took their modern shape amid clashing visions of the future. In this pathbreaking and richly illustrated book, Alison Isenberg shifts the focus from architects and city planners--those most often hailed in histories of urban development and design--to the unsung artists, activists, and others who played pivotal roles in rebuilding San Francisco between the 1940s and the 1970s. Previous accounts of midcentury urban renewal have focused on the opposing terms set down by Robert Moses and Jane Jacobs--put simply, development versus preservation--and have followed New York City models. Now Isenberg turns our attention west to colorful, pioneering, and contentious San Francisco, where unexpectedly fierce battles were waged over iconic private and public projects like Ghirardelli Square, Golden Gateway, and the Transamerica Pyramid. When large-scale redevelopment came to low-rise San Francisco in the 1950s, the resulting rivalries and conflicts sparked the proliferation of numerous allied arts fields and their professionals, including architectural model makers, real estate publicists, graphic designers, photographers, property managers, builders, sculptors, public-interest lawyers, alternative press writers, and preservationists. Isenberg explores how these centrally engaged arts professionals brought new ideas to city, regional, and national planning and shaped novel projects across urban, suburban, and rural borders. San Francisco's rebuilding galvanized far-reaching critiques of the inequitable competition for scarce urban land, and propelled debates over responsible public land stewardship. Isenberg challenges many truisms of this renewal era--especially the presumed male domination of postwar urban design, showing how women collaborated in city building long before feminism's impact in the 1970s. An evocative portrait of one of the world's great cities, Designing San Francisco provides a new paradigm for understanding past and present struggles to define the urban future.

About the Author
Alison Isenberg is professor of history at Princeton University, where she codirects the Princeton-Mellon Initiative in Architecture, Urbanism, and the Humanities. She is the author of Downtown America: A History of the Place and the People Who Made It.

Reviews
"Winner of the 2018 PROSE Award for Architecture & Urban Planning, Association of American Publishers"
"Isenberg, a professor of history at Princeton University, dug deep to capture the transitional years when the city's establishment was on the verge of being altered by cultural forces that it could not control. . . . [Designing San Francisco] deepens our understanding of how today's landscape came to be-and the bullets we dodged along the way."---John King, San Francisco Chronicle
"Designing San Francisco is an outstanding contribution to the growing literature on the City by the Bay, and is indeed one of the finest books in recent memory about American city building in the postwar period."---Ocean Howell, American Historical Review
"The urban historian Alison Isenberg's Designing San Francisco is, among its many other virtues, a vital text for helping landscape architects think through this dilemma. . . . Isenberg is a clear and engaging writer who is both transparent and persuasive in presenting her own angle on the story. . . . Designing San Francisco is a vital critique of the standard narrative of design authorship."---Justin Parscher, Landscape Architecture Magazine
"In Designing San Francisco: Art, Land, and Urban Renewal in the City by the Bay, the historian Alison Isenberg points to a shift around this time in the way San Francisco practiced its urban renewal. Instead of being designed from on high, in the style of Robert Moses in New York, the postwar city grew largely through collaborative planning. This didn't mean that messy neighborhoods were left alone to find their internal order (as in Jane Jacobs's preservationist ideal) but that artists, property managers, activists, and others all got involved."---Nathan Heller, The New Yorker



Book Information
ISBN 9780691172545
Author Alison Isenberg
Format Hardback
Page Count 432
Imprint Princeton University Press
Publisher Princeton University Press
Weight(grams) 1077g