Research in marketing by Jagdish N. Sheth 9780892320417

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This is the first volume, in a long-running series, on the subject of research in marketing.Book InformationISBN 9780892320417Author Jagdish N. ShethFormat HardbackPage Count 333

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Theoretical Foundations in Marketing Ethics by Jagdish N. Sheth 9780762305667

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This is the 15th volume in a series of studies on research in marketing.Book InformationISBN 9780762305667Author Jagdish N. ShethFormat HardbackPage Count 224Imprint

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Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future by Jagdish N. Sheth

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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers...

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The 4 A's of Marketing: Creating Value for Customer, Company and Society by Jagdish Sheth 9780415898348

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The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most...

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The 4 A's of Marketing: Creating Value for Customer, Company and Society Jagdish Sheth (Emory University) 9780415898355

RRP: $107.23

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The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most...

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Export Strategy: Markets and Competition by Nigel Piercy

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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates...

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Genes, Climate, and Consumption Culture: Connecting the Dots by Jagdish Sheth 9781787434127

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Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are...

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In Defense of Globalization: With a New Afterword by Jagdish N. Bhagwati 9780195330939

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In the passionate debate that currently rages over globalization, critics have been heard blaming it for a host of ills afflicting poorer nations, everything from child labor to environmental...

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Designing Competitive Strategies for Global Marketing by Jagdish N. Sheth 9780762305506

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