All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

A guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

About the Author
Kathryn Best was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator: please see www.kathrynbest.com.

Reviews
A key text. Rich, stimulating and easy to read. -- Shimon Shmueli, Elon University, USA
I will be using as a key text... Very excited to finally have a book for my course. -- Cyn Roberts, Art Institute of Portland, USA
An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design. -- Paul Mazzucca, Mt Hood Community College, OR, USA
Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals. -- Louise Parkinson, Fashion department, Huddersfield University, UK



Book Information
ISBN 9781350148819
Author Kathryn Best
Format Paperback
Page Count 216
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC
Weight(grams) 916g