Description
Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems.
Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored.
What You'll Learn
- Derive business outcomes and KPIs to successfully direct digital transformation Initiatives
- Work with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineers
- Recognize valuable data and align data monetization with business goals
Who This Book is For
Non-technical business owners and professionals
Book Information
ISBN 9781484294987
Author Attul Sehgal
Format Paperback
Page Count 410
Imprint APress
Publisher APress