Description
Reviews
Those who are or aspire to be demand analysts will want to buy this book, read it through, refer to it often, and thank Pollak and Wales for their efforts. * The Journal of Consumer Affairs *
Book Information
ISBN 9780195101218
Author Robert A. Pollak
Format Paperback
Page Count 232
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 367g
Dimensions(mm) 235mm * 154mm * 18mm