World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity. "What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening-which is why `they' don't want to hear it. But they are unwise not to listen, for the creative person with original ideas is the one who, with support, will advance and improve the milieu to the benefit of all." -from Defying the Crowd

Book Information
ISBN 9780743236478
Author Robert J. Sternberg
Format Paperback
Page Count 336
Imprint The Free Press
Publisher Simon & Schuster
Weight(grams) 371g