Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives. Yet, we often make decisions without properly considering the context, options and implications of our actions. Or worse still, we end up managing the consequences of avoiding taking difficult decisions. Decide sets out a clear and easy to follow model that will enable you to make or contribute to effective decisions, proving that it does not have to be a long drawn out process, as long as you use a mixture of rational and lateral thinking. Free from business jargon, and filled with relevant case studies, Decide is a vital book for everyone whose life revolves around successful decision making. Thought-provoking and practical, it will help you always make the right decisions, and choose from your options wisely, whether you have 60 days, 60 minutes or just 60 seconds.

Provides the essential skills and unique rules required to make better decisions, whether at work, home or any aspect of your everyday life Practical and insightful, it will help you make effective decisions, whether you have 60 days, 60 minutes or just 60 seconds. As well as decisions and problem solving in business and advertising, it uniquely covers military matters, government, betting, career choice, selecting sports teams, medicine, the emergency services and even dating sites

About the Author
For over two decades, David Wethey has been helping some of the world's largest companies in an important area of decision making - the selection of their advertising agencies and marketing partners. He's had a unique insight into hundreds of companies, first as a successful ad man and more recently running his own consultancy practice Agency Assessments International. David is a frequent lecturer and writer on marketing and advertising issues and you can find his blog at www.makingbetterdecisionsbetter.co.uk , or follow his frequent tweets @davidwethey.

Reviews
"Wethey's anecdotes and insights illustrate and outline the psychological, economic and personal elements that lie behind our decisions. All told, some decisions can be complex. But whether it's worth you reading this book - remarkably simple." -- JR * Elite Business Magazine *



Book Information
ISBN 9780749466299
Author David Wethey
Format Paperback
Page Count 312
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 384g
Dimensions(mm) 215mm * 137mm * 17mm